So, you're looking to build a website in Australia? Well, you're in luck, because I'm here to give you the lowdown on the cost and value of website building, with a bit of Aussie humor thrown in for good measure.

First things first, let's talk about cost. Building a website can be a bit like a barbie - you can go for the basic sausages or the fancy prawns, depending on your budget.

In Australia, you can expect to pay anywhere from a few hundred bucks to several thousand dollars for a website, depending on what you're after.

If you're on a shoestring budget, you might be able to get away with a cheap and cheerful website that's easy to build and doesn't have too many bells and whistles. But if you're looking for something more high-end, you'll need to be prepared to fork out a bit more cash.

But why spend a fortune on a website when you can get great value with our website setup. We offer website packages starting from just $499, which is about the same price as a few slabs of beer - and way more useful!
We will create a professional-looking website that's tailored to your business needs, without breaking the bank.

And the best part? You don't need to be a computer genius to use our Divi website builder to make any changes after the website is live. It's as easy as chucking a snag on the barbie.

We have a range of templates that are designed to suit different industries, from hospitality to healthcare. So, whether you're a tradie or a hairdresser, you'll be able to find a template that fits your business like a glove. And if you're feeling a bit fancy, we can customize to the look you want.

But it's not just about looking pretty. Webeasy also offers a range of features that can help you boost your online presence and get more customers through the door. They have SEO tools that can help you rank higher on Google, social media integration to help you spread the word, and e-commerce functionality so you can sell your wares online.

So, why should you choose Webeasy over other website designers? Well, for starters, they're based right here in Australia. So, you can be sure that they understand the local market and can help you create a website that's tailored to Australian customers.

And secondly,we offer great value for money. For less than a thousand buck, you can get a website that looks like it cost thousands. So, if you're a small business owner who's just starting out, or if you're on a tight budget, we can help.

In conclusion, building a website in Australia can cost you anywhere from a few hundred bucks to several thousand dollars. But if you're looking for great value and a website that's easy to build, we can help.
With our range of templates, SEO tools, and e-commerce functionality, you can create a website that looks like you spent a fortune, without breaking the bank. And if you're not convinced, just think about it this way - for the price of a fancy steak dinner with mates, you could have a website that helps you attract more customers and grow your business.

Let's start with the basics. SSL stands for Secure Sockets Layer, which is a security protocol that encrypts data between a website's server and a user's web browser. In simpler terms, it's like having a bodyguard to protect your online communication from being intercepted by bad actors. Now, you might be thinking, why do I need a bodyguard for my website?" Well, here are a few reasons:

• It's the responsible thing to do: You wouldn't leave your front door unlocked, would you? The same goes for your website. By having an SSL certificate, you're showing your users that you take their online security seriously.
• It's a trust signal: People are wary of online scams and phishing attacks these days, and having an SSL certificate is a quick and easy way to show that your website is trustworthy. Think of it as the online equivalent of a security badge.
• It can boost your website's ranking: Ah, now we're getting to the good stuff. Google loves websites that are secure and user-friendly, and having an SSL certificate can give your website a boost in search engine rankings. In fact, Google has stated that HTTPS (which is the secure version of HTTP, the protocol used to transfer data between a website and a browser) is a ranking signal.
• It can improve website performance: Believe it or not, having an SSL certificate can actually make your website faster. This is because HTTPS uses a newer protocol called HTTP/2, which can load web pages faster and reduce server load time.
• It's the law (sort of): Okay, maybe not the law, but it's certainly becoming an industry standard. In fact, some browsers are starting to show warning messages to users when they visit non-secure websites. Having an SSL certificate can help you avoid being flagged as "not secure."

So, there you have it! If you want your website to be secure, trustworthy, and high-ranking, an SSL certificate is a must-have.

 SEO VS PPC - Which Is Better For Your Business?

The world of digital marketing can be extremely competitive, and getting to the top of your prospective industries market can prove to be quite a challenge. The more businesses invest into their online presence, the more competitive and complex the market inevitably becomes, forcing you to adapt better strategies - and that’s where SEO vs PPC comes into play!

So what are these strategies and why should you care?

If you aren’t familiar with either of these terminologies, then here is a quick rundown of each:

SEO - Otherwise known as Search Engine Optimisation, it’s the process of optimizing your website and the content held within it to be as visible as possible for certain SERP (search engine results page) search terms. Through the use of keywords and LSI (latent semantic indexing) keywords in your site's text and on page components, you can assign a high-level of relevance to terms that you want your business to show results for. This is a process that takes time and many other factors play a role in whether or not your business will actually rank, such as your domain authority and how many quality backlinks you have. A good SEO ranking outcome is one of the gold standards of digital marketing success.

PPC - PPC stands for Pay Per Click and that’s exactly what you do! Through Google Ads (otherwise known as AdWords) you can create customized advertisements that will show whenever an individual searches for one of your targeted keywords. The caveat here is that you are competing with your competitors via the use of bidding for clicks - so if you get outbid, then you show up lower on the SERP.

Now that we’ve covered the bare surface of each of these marketing tools, it’s time to have a more in-depth look into each and outline where their pro’s lie, and which you should consider adopting for your unique circumstances.

To start things off, let’s dive into SEO:

SEO is without a doubt one of the most successful internet marketing strategies that exist, but it is also one of the MOST competitive. To start seeing any real results (depending on the industry of course) can sometimes take months, but its all worth it in the end. Statistics have shown that leads gained via organic search results convert much more readily than those obtained from other forms of advertising. Users are also much more likely to skip the Google Ads at the top and the majority of traffic will find its way to the top five organic positions - pretty much dictating that if you don’t show up on the first results page, then you pretty much don’t exist at all. But that’s not all you can enjoy with a wholesome SEO strategy, here's what else you need to consider -

The Price - SEO campaigns usually take a long time before the results of all the hard work start to show, usually only after a couple of months. But that really shouldn't deter you, as the price that you pay is inevitably a lot cheaper than the other options out there. Though SEO is a long-term strategy, the gains you'll be receiving from the organic traffic will quickly illustrate it was worth the investment!

High Converting Leads - As we stated prior the leads that you gain from organic search results are a lot more likely to interact with your website and produce more conversions, but why would this be the case? Well, with a good SEO and keyword targeting plan, your website will only become visible to the people who really want/need your product or service. You only want your website to show for highly relevant search terms, and that’s what good SEO will provide. The second factor to consider is that people have a natural dislike towards advertisements of any sort and much prefer organic search results since they are more likely to contain content that is actually relevant to their query.

Consistently Drives Traffic - Once you’ve completely established yourself in the SEO landscape and your website shows up in the top fold of the first SERP, that’s when the magic really starts to happen. Traffic will inevitably begin to flow into your website and conversions will start to increase. Unlike SEO’s PPC cousin, these results will become the norm and these results won't end as long as you keep a healthy SEO plan in motion, whereas in PPC, once the campaign stops, so does the traffic.

Getting Ready For The Future - Getting to the top of the rankings sooner rather than later is incredibly important and it could help you stay in that position long into the future. Playing catch up is a serious disadvantage. Once you’re where you want to be; it’s easier to stay there and adopting a healthy ‘white hat’ SEO scheme will make sure you stay there even through Google’s turbulent algorithm updates.

And Now Let’s Delve Into Why You Might Need PPC:

Unlike SEO, PPC is a strategy that is used mostly for short-term gains but can be used for longer campaigns, depending on the budget of course. This form of advertising has a number of advantages over traditional SEO and these are:

Quick Account/Campaign Setup - The time it takes to create a Google AdWords Account, find your positive and negative keywords, write the ad copy and target the proper market is a process that can be done within 2 days. After that's done, the ads can go live and you can start to make conversions and drive traffic. The results are almost instantaneous, but don't forget, that these results usually don't come cheaply!

Quick Testing and Tracking - Along with the account and campaign setup, you get another pivotal advantage, and that's being able to test campaigns a lot faster and track how users use your landing pages from the advertisement that you've created. These two bits of information are extremely valuable to any digital marketer and can spell the difference between campaign success and failure.

Google SEO Algorithm Protection - Whenever Google brings out a new SEO  ranking algorithm update, many websites might experience a sudden drop in their ranking and that can have some serious negative side effects on their business. Adopting a PPC advertising campaign can prove invaluable during these times since their performance is completely separate from the algorithm, giving you some peace of mind.

In-Depth Market Targeting - The Google Ads platform thrives off the success of its user, and to aid in getting your campaign successful, they've included a range of market targeting tools to help you really hone in on a specific market, much more so that any SEO campaign can do.

So, what is the answer to the question of SEO vs PPC? Well, to put it bluntly, they both work in tandem perfectly! There is really no winner since, in essence, they perform different tasks.

Since SEO is a process that takes a long time, its advised that one supplement the waiting period with a series of highly targeted PPC campaigns to drive traffic, and once your SEO has taken a hold, you can use PPC to spot target certain markets for certain products/services that you supply. SEO should be seen as the general entry point for your website traffic where your customers find you, PPC is the hyper-specific targeted approach where you reach your customers.